You only get one shot at a good first impression.
More than 85% of home buyers use the internet to research and find prospective homes. This means that chances are, your listings first impressions will be online.
Professional real estate images are imperative to attracting target audiences. While pictures alone won’t make or break a deal, they will certainly expand the breadth of interested home buyers.
Here are some reasons why high-quality photos of your listings are important for your real estate practice.
Making Your Listing Professional
Nothing says unprofessional quite like grainy, blurry, badly lit photographs.
The images your real estate business provides for clients are a direct reflection of your own professionalism. If your photos are low quality, many home seekers may assume that your product and service offerings are of the same caliber.
Professional photos will not only make your listings look better. They’ll make you look better, too.
Clean, elegant images of your homes will enhance your professional rapport with your clients. It can also result in higher sales and increased customer referrals.
Bad photos will make it harder to sell your homes. And the longer a listing is on the market, the lower the selling value will drop.
Giving Buyers A Feel For The Listing
Emotions are a major factor in our purchasing habits and decision making. High-quality photos of your listings are an opportunity to appeal to the emotions of prospective buyers.
Beautiful images of a gorgeous new home allow people to envision themselves actually living in that space. This can a powerful tool to entice even the casual browser to delve a little deeper in your home offerings.
On the opposite side of the spectrum, poorly-staged and low-resolution images will quickly turn buyers off from a home listing.
Engaging the emotional side of purchasing is an excellent way to get your foot in the door with potential customers.
Catching They Eye of Prospective Buyers
When it comes to photographing your listing, it’s all about quality, not quantity.
Online photos are the first glimpse many buyers will get of your home. You can have dozens of images of your home – but if they are all fuzzy and dark they will do more harm than good.
If you want your listings to stand out among others, your photography must captivate your targeted audiences. Real estate images of furnished homes in attractive lighting will perk the interest of home buyers. Images of empty or badly decorated spaces – not so much
Online home hunting goes quickly. So if your photos aren’t catching people’s eyes, they will click on through to the next listing and never look back.
The Importance Of Quality Real Estate Images
Interested in making a stunning first impression with your real estate customers?
High-quality real estate images can be the difference between selling your home at it’s highest value to short-selling a home simply to get it off the market.
For more information about how to capture your listings in the best light and ramp up your real estate marketing strategy, reach out to us online for questions and a custom quote.