Social media is an invaluable tool that can be used in real estate marketing.
But what about Twitter specifically?
Chances are you are already on all of the social media platforms. but maybe Twitter isn’t returning any leads, at least not yet.
Learning how to use the social media platform can reveal a whole new clientele.
The average user base for Twitter is generally growing.
During the first quarter of 2017, about 328 million worldwide users were recorded.
Read on to learn some real estate marketing ideas that can be great for ramping up a business using Twitter.
Post Listings Instantly
Get a leg up on the competition by using Twitter to quickly post your latest listings.
Twitter’s brief nature makes it easy to advertise listings almost instantaneously.
So say you have a listing pop up while you are out in the field or with a client, have the app installed on your phone to keep everyone up to date.
Also due to its nature, you can post more often than say Facebook. Users aren’t as likely to perceive your posts as spam if you post several times a day.
Use Visuals
When posting listing or pretty much any other type of content make sure to use visuals.
Get people hooked on the property you are selling by including great descriptive language as well as your best photos and/or video.
To diversify your account and keep clients interested also consider reposting tweets from relevant accounts.
These can be official county, state, or even tourism accounts.
Just make sure to always verify who you are retweeting from.
It can be easy to fall victim to spam or other false content, retweeting this kind of content can look like an endorsement.
Retweet Past Clients
A great source for retweets, aka content, are your past clients.
If they post photos of their new home, it can be like having an endorsement right on your feed.
Bonus points if they sing any praises about your services in helping them find their new place.
It might be a good idea to get their permission before retweeting, just to make sure all of your ducks are in a row.
SEO and Twitter
33 percent of first-time buyers are looking for their dream homes online.
That makes it super important for you to have optimized SEO or search engine optimization for your services.
Using proper keywords in your tweets will help get your business up their in the search rankings.
One of the most important things to do however is to keep your bio area up to date.
Use a great profile picture and be sure to clearly describe your services in the bio area (the area you serve, types of real estate you specialize in etc.)
Make sure to have a link to your website in there as well.
Hashtags
Hashtags are a great way to instantly engage in an online conversation.
There are certain hashtags that are useful specifically for real estate marketing.
Some of them are a little obvious like, #realestate or #realtor, these are a great way to let potential clients know exactly what you can help them with.
Do some research though and find more real estate hashtags that will benefit your online presence.
Real Estate Marketing Ideas Specifically for Real Estate Agents
You’re full of real estate marketing ideas and can’t wait to get your business to the nest level.
We can help.
Digital Shift provides a range of services to help you get the most out of your online presences.