Generating leads online is no easy task, especially in real estate.
Luckily, the National Association of Realtors noticed a trend. Starting out, most buyers sought out home listings first online. The same goes for actual real estate agents, too.
So, how does that help you? Let’s explore Google Adwords for real estate.
Google Adwords For Real Estate
You may have heard of this digital marketing tool already. If not, Google Adwords is a type of ad that uses keywords searched to generate leads for that specific term or word. In simpler terms, if someone is searching for a key phrase such as “Kansas City Real Estate”, you can make that keyword lead to an ad to your website. However, don’t assume broad keywords lead to better ads! More on that later.
It is a simple way to generate leads. Google Adwords will even start you off for free to set up the service!
Of course, that does not mean that it does not come with some headaches. That’s why we’re here to help you find how you can make Google Adwords for real estate work for you.
Keywords
Chances are, you’re interested in what keywords to use in your Google Adwords. The problem with Adwords is that keywords are bid upon to use, meaning that it can get expensive to get these ads in the first place.
Yes, you can search what best keywords there are to use that people are currently searching for. Yet you probably aren’t the only person to do that with real estate, meaning these ads can start to get pricey.
To combat this issue, here are some general keyword tips for Google Adwords:
- Use your brokers’ name, company, and your location! Chances are you are not the only real estate-centered business or agent around your area. Instead of just “Tampa Bay Real Estate”, use your broker name and the location.
- Use keyword analysis tools – You’re going to want to check out what your competitor is also using for their keywords.
- Don’t make it a bidding war. Instead of your strategy just being about outbidding other people, try to search for other keywords to use. Naturally, you may find cheaper ones because you tried different combinations.
The Landing Page
A general rule of thumb is to not have your ads lead directly to your home page of a website. It will not generate you many clicks if your ads aren’t topic-specific, which will lead to a low ad quality score.
As long as you’re building your brand and blog, you should keep generating topics to use as keywords. People who are going to be clicking your ads are generally looking for specific terms!
Research
Do your research.
What are your competitors doing? What about other brokers or businesses that aren’t in your area? How do they use Google Adwords for real estate?
Performing research on the topic of what the best keywords are to use in your specific area is important. If something you’re using in Google Adwords for real estate is costing too much and isn’t getting you many clicks, change your ad up. Specific neighborhoods, locations, and cities can also be less costly than broad terms!
How We Can Help
Digital Shift is all about helping you get the best business solutions for real estate. Our purpose is to help your real estate business marketing including:
- Local Search Engine Optimization (SEO)
- Search Engine Marketing
- SEO Web Design
For more information, contact us! Don’t forget, we’re also able to give you a quote within 24 hours.
Digital Shift is here to assist you with any of your online digital marketing real estate needs!