Content Marketing/ Blogging – we can create blogs monthly, bi-monthly, or weekly. This includes keywords research, topic research, writing, content optimization and an image. The on-page SEO helps tell google that the website constantly produces content related to a specific niche. Since most of the Mr. Rooter site’s are controlled by Scorpion, do you think it would be possible to have this type of blogging setup? We can also create another site just for the blog if needed too. Blogs can be used to educate prospective customers and build trust/authority. When optimized they can help drive traffic and help prospective be more aware of the business. For example, a homeowner may search winter home maintenance and find a blog topic about winter maintenance that talks about the basics as well as the plumbing related maintenance. In this case, they might not be looking for plumbing services but may save or download the Mr. Rooter branded blog.
Social Media – we can create a social media update daily to go out to multiple social media channels. Image, status update, hashtag, and topic research included. With social media, we would help grow the followers and help keep Mr. Rooter top-of-mind. Sharing information that homeowners would appreciate as well as plumbing tips can help keep Mr. Rooter top of mind. Users can engage with the channel and we can configure auto-responders and also reply back to the inquiry after getting approval. Followers or competing businesses can be followed and messaged (after they follow back) and be encouraged to follow on other networks or take advantage of an offer, etc. As the number of followers grows the channels can also be used for promotions and contests. Social signals help tell Google that your business is active and builds ‘link juice’ back to the site too.
Social Media Ads – targeted ads based on demographics and psychographics using the Facebook Ads platforms. We can use these to retarget website visitors (similar to AdWords) or push an offer directly to homeowners within a specific geographic area that have a specific income level and or interests (psychographics). This service is great for asking the social audience to buy by presenting an offer or to opt-in to an email list by providing something of value for free. We can also target users that like competing businesses and a bunch of other things. Here is an example of targeting options and how we can help: https://digitalshiftmedia.com/how-to-create-a-facebook-ad/ More importantly Facebook Messenger Ads are here, but no one is really taking about them for two reasons either they don’t know how to use them, or they don’t want others to start taking advantage of this new marketing method. Here is a link: http://marketingland.com/ads-facebook-messenger-officially-197619
Local SEO – these services can vary from 10-30+ backlinks/citations each month depending on the competitiveness of keywords and location, or what the client needs. Here we perform keyword research and analyze google map results. We then research where the competitors are linking from to get ranking and develop a strategy. This off-page SEO service is geared towards the niche and geo-location. We continue to build out each month to show Google that there is consistency. Data aggregators can also be used, but we first always audit and ensure that NAP+Website is consistent.