According to the 2016 Profile of Home Buyers and Sellers, 86% of recent buyers find real estate websites to be the most useful source of information. Make the most of your real estate business by creating a website that effectively uses real estate SEO.
SEO is a marketing technique that stands for search engine optimization and tends to take a lot of time to set up properly. But once you have, you will find your business better than it has ever been!
Real Estate SEO Checklist
Here is your cheat sheet to effectively start using real estate SEO.
Target Local Keywords
Using keywords is essential to SEO. The best way to optimize your website is to use search terms that people are going to search for. These include:
- [City] real estate
- [City] homes for sale
- [City] real estate listings
- [City] realtor
Use these key phrases throughout your website while also making sure your website is a resource for potential clients.
Include information that you would want to know when looking at buying a house. This information could be crime rate, public transportation, average income, and information on school districts.
Write Blog Posts
If there is a house or property you are especially looking to sell, write about it! This will get buyers interested while also securing traffic to your website.
Each post should be at least 200 words targeting a specific address. The address will become the keyword that will lead potential clients to your site.
The address will be the keyword that potential clients will search for, so be sure you use the address in the content, photos, title, and description to get the best SEO.
Utilize Photos and Videos
Catch the attention of potential buyers by using photos and videos of the property. A video tour is a great way to get a buyer interested in a prospective home.
Plus, getting videos of testimonials, or even a photograph of the buyer with their review, can help your credibility as a business. The best time to ask for a review is right after the buyer gets the keys to their new home.
Mobilize
The world is becoming more and more mobile. Make sure your business is evolving with it and create a mobile version of your website.
Better yet, create an app that potential buyers can install!
Get Listed
Real estate directories are popular, so try and get listed in them. Ones that are highly trafficked and have directories available to realtors are Trulia, Zillow, RedFin, and Homes.com.
Social Media Use
It is a social and digital era. Make the most of those potential customers on social media by getting on yourself! Interact with potential buyers and make some relationships that are bound to pay off!
Create Your Bio
If you are working with an agency, make sure you utilize the bio page! Think about it. People are going to be searching for your name, so making it accessible will only benefit you in the long run!
Conclusion
Those are a few ways to make the most of your real estate website. But don’t worry if you find yourself struggling, SEO can be difficult, especially real estate SEO!
Let us know if you need anything; we’re here to help!