What makes you unique?
As a successful real estate professional, you can probably answer that question quickly, succinctly, and convincingly.
But have you incorporated that answer into building your brand?
Let’s take a look at what goes into top-notch real estate branding.
Allow the Real You To Shine Through
Your clients will be discussing their family, their hopes, and even their fears with you. They need to feel that you understand so that you can help guide them to the perfect home.
While you don’t have to become best friends with clients, your brand ought to incorporate glimpses of who you are. Choose a slogan, a logo, and an approach to real estate that mirror your personality.
Become An Authority
Not an authority figure — but someone who knows the business inside and out. You stay on top of industry trends and understand the local market. Even if potential clients are doing their own research, they will want the assurance that you’re a subject matter expert.
Demonstrate that you know your stuff by posting topical stories on your social media. Develop an email marketing strategy that provides news and information to clients. Know what your competition is doing, too.
While you’re at it, make sure that you’re up to snuff on real estate SEO trends, so that your website is ranking as high as possible. If your website is on the first page of the search engine results page, you’ll secure your reputation as an authority.
Live Your Values
One of the most important elements in any relationship is trust, and that goes double for a real estate agent and her clients. Honesty, integrity, and dependability can be just as important as location, price, and amenities. So get to the open house early, return emails promptly, and don’t push a prospective buyer into a home that’s all wrong for his family just to close the deal.
Since immersive and interactive content is becoming even more popular in the digital marketing realm, it’s now easy to be transparent when it comes to real estate listings. A video walkthrough of a property can help with your real estate branding on more levels than one.
Don’t Be Shy On Social Media
Make yourself accessible to social media. If your accounts are all private and you have no professional social media presence, potential clients will wonder what you’re hiding.
You want to balance the personal and the professional you when it comes to Facebook, Instagram, Twitter, and YouTube.
No one is saying you should post endless pictures of your meals or your dog — but one great photo of your pup, maybe posing outside a beautiful old home that’s going on the market, can help your real estate branding efforts.
On the flip side, try hosting a Q&A live stream. Ask your followers their opinions using polls. Communicate with people through hashtags, @ mentions, and retweets.
Make Your Brand Stand Out
The world’s most recognizable brands all have snappy, memorable slogans and distinctive, even iconic logos. If you don’t have a logo or slogan yet, what are you waiting for? While your brand is much more than just a design on your business card or lawn signs, that design can help your brand become better known.
Conclusion About Real Estate Branding
The real estate business is an unusual one in that successful agents must connect with their clients on a highly personal level while demonstrating a true professional’s knowledge of the market.
If you need help putting your real estate branding plans into practice, let us know!