Social media has become the law of the land in the past few years.
Tweets, social media posts and pins have become powerful means of communication. In fact, most Americans spend roughly three hours a day on their social media handles.
With all this exposure at our fingertips, marketing on social media is vital. Especially for those in the real estate market.
Who knows:
Your next house sale could have been spurred by a simple “like” on Facebook.
Want to know learn some Facebook marketing tips for real estate agents? Keep on reading below.
Tips For Real Estate Agents On How To Use Facebook
Create An Official Estate Agent Page
Your personal profile is no place to spill your agency work into.
And the adage still rings true:
Keep your personal and professional life separate.
Weaving your agency work with selfies of you on the beach won’t sit well with future clients. This shows a lack of not only professionalism but work boundaries as well.
However, posting your agency work on your professional page is completely welcomed. Here, you share insights into the marketplace, tips for new homeowners, etc..
And it couldn’t be any simpler:
Simply follow the instruction on the “Create a Page” tab on Facebook to begin. From start to finish, it shouldn’t take you any longer than fifteen minutes to create a professional page.
Don’t Flood Your Audience With Meaningless Posts
Your professional page should be insightful and helpful, not mundane and irrelevant.
Think of your professional page as a guidebook to help out your current and future clients.
Here, you can post your listings and know-hows on the home buying process. Even if you’re in the business of renting, you can share knowledgeable information on the benefits of short-term versus long-term leasing.
Also, it’s recommended that you follow what’s known as the 80/20 rule of marketing
About 80 percent of your postings should be related to homeownership tips and other housing insights. The other 20 percent should be geared toward what you and your agency can offer your clients.
Everything you post on your professional page should be related to you as a real estate agent.
On that same note, you shouldn’t post more than once or twice a day. Don’t be that one person who hogs everyone’s Facebook feed.
Boost Posts and Invest In Facebook Ads
Eyeball space on Facebook is becoming more and more crowded.
Facebook works on two means of distribution.
Organic and paid.
Organic content distribution is shared only with your direct followers and possibly their friends.
Paid content can reach out to those who may not be aware of you. Or your current listings
Naturally, you want to make sure your listings and agency ads get noticed. And investing in boosting posts and ad space on Facebook is important.
With each ad and boosted post, you can target specific audiences. Those who are of a certain zip code, age, job field…you name it. Basically, your agency’s services or listings can be put in front of the eyes of people who will find them useful and relevant.
Have any more tips for real estate agents? Maybe you have an idea of a future blog post? Feel free to get in contact with us!