There’s never been a better time to be a real estate agent! With existing home sales at the highest level in a decade, there is no shortage of listings, sales, and new clients to take advantage of.
Plus, with social media and digital marketing strategies, you can reach a new client base easily. You can successfully market based on selective criteria that include income, home value, and age range.
Unfortunately, with all that opportunity comes confusion. Some agents know there are ways to boost their digital marketing plan but aren’t quite sure where to start.
Real estate keywords are a great way to supercharge your marketing plan. You just need to know the right ones to use for your practice.
Let us show you how. Here are some things to know when it comes to using keywords for your practice:
Real Estate Keywords and Content Work Together
If you aren’t aware of how important creating content is to your practice we are here to help. Creating content is proven to increase inbound traffic to your site.
One company was able to boost inbound traffic by 3000 percent in one year by creating an average of 4 blog posts a week. Just imagine if all those visitors were looking for a real estate agent!
Your business would be booming!
If you pick real estate keywords ahead of time you can craft your content that way. The right keywords are what your existing and potential clients are looking for.
Make sure you choose the content you’re writing based on keywords and your content will be more effective.
Top Keywords
You can use Google tools to find the best keywords for your practice. But to give you an idea of what the best ones are, take a look at what people use to find agent sites:
- When to buy a home
- How to buy a home
- Waterfront property
- MLS
- MLS listings
- Tips on buying a house
- Become a real estate agent
- Waterfront homes for sale
- Sold house prices
The list can include anything you think would be pertinent to the sellers and buyers you want to reach. Be creative and do your research ahead of time.
You’ll be creating content out of valuable buyer information.
Too Much of A Good Thing
There’s no question that using keywords can boost your inbound traffic. They can also make your content easier to find by possible clients.
But there is such thing as too much of a good thing when it comes to keywords.
Overuse them and the large search engines can penalize you. Keyword stuffing means using the same phrase over and over again rather than focusing on content.
Sprinkle your keywords throughout the content and make sure they make sense. Also, drop the term into your first 100 words.
That will help you get the most from your keywords without going overboard.
Get The Most From SEO
Using the right keywords will boost your search engine optimization (SEO). What more could any real estate professional hope for from their digital marketing than coming up first in a Google search for agents?
But SEO is more than just using the right keywords. Real estate agents require an integrated strategy that delivers results.
Digital Shift can help.
Our SEO services allow you to focus on building relationships and closing deals. We will build and manage a digital marketing system that generates leads for you.
Don’t wait. Contact Digital Shift today and find out how we can transform your lead generation strategy starting now.