But, in an ever-changing marketing environment, it can be hard to know which tools will benefit you the most. The good news is that there is no shortage of lead generation tools to use.
The bad news? If you’re new to these tools, it can be hard to know which ones are best.
If you’re interested in using lead generation tools to boost your flow of clients, you’re in luck! Here are five lead generations tools that will bring you success.
1. Zillow Premier Agent
Zillow and other real estate websites are widely used by those looking to purchase a home. In fact, the National Association of Realtors says 92% of buyers use the Internet to house hunt.
So how can you use Zillow to your advantage? Sign up as a Zillow Premier Agent!
Zillow Premier Agent allows you to advertise yourself for a low cost! This service provides the ability to:
- promote your listings
- provide contact information
- communicate with potential clients
- view local house listings for clients
2. Facebook
Facebook isn’t just for keeping up with family and friends! If you don’t have a Facebook account as a real estate agent, sign up now!
With a business-based Facebook account, you can market yourself. You can also communicate with clients while gaining new ones.
With Facebook you are able to:
- share house listings
- post pictures of houses for sale
- share images of houses
- provide engaging content for clients to read
- provide details about yourself, such as contact information and website
3. Customer relationship management (CRM) tools
As time passes, you will have a growing number of clients. The more clients you have, the harder it is to keep track of everything!
Have you run into problems keeping track of meetings with clients? Have you forgotten to respond to a client’s email until days later?
This is where customer relationship (CRM) tools are beneficial! These tools can be used to help manage:
- customer information
- client interaction
- business information
- sales statistics
Using CRM software will remove a lot of the busy work. That unruly Excel spreadsheet you’ve been using will become history!
Benefits of Lead Generation Tools
As a real estate agent, you are all about working better, faster, and stronger.
But if you’ve been successful on your own, why do you need a tool to help?
A lead generation tool will make your work more effective and more efficient. Gone are the days of tracking clients and tracking information on your own!
Lead generation tools change how you do business as a real estate agent. These tools provide all sorts of benefits to include:
- generating new leads
- reaching an intended audience
- understanding your client base
Outside of these tools, other professional help can also help to bring you more success.
Do you run a real estate agent website? Is it search engine optimized? If not, you’re missing out on potential leads!
Contact Digital Shift to optimize your website for search engine results.
We offer a variety of SEO marketing services that will boost your online presence.